You need to set clear objectives for your Instagram ads – or even any other ads for that matter. These goals must be aligned with your overall ad campaigns to get you the results that you are hoping to get. So, whether it is a product promotion ad or you wish to promote one of your services, you need to define clear-cut objectives and you will be able to achieve your goals like a pro. Also, if there is anybody in your team or in your client’s team who does not have enough information on the ad campaigns, you must educate them properly as to what sort of results should be expected because many times, it happens that business owners start expecting an increase in sales when their teams are running brand awareness campaigns. That’s simply not how it works.